Friday 16 May 08 - 13:38
 

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Climate Change and the Deep Blue Sea

The UK based Blue Climate and Oceans Project announced a new partnership last week with the Marine Conservation Society (MCS) to inspire and engage greater awareness of seas, shores and wildlife by linking sport with the environment.
The Blue Project is the first environmental campaign to use sport to raise awareness of the impact of global climate change on the oceans.
The Blue Project is the first environmental campaign to use sport to raise awareness of the impact of global climate change on the oceans.

The Marine Conservation Society will become the first official charity of the Blue Project, through which they will be able to reach and communicate their messages to a new and wider audience.

The Blue Project has launched a new supporters club that enables its growing online community to make a pledge to be more ‘blue’ in their daily lives. 

Each supporter will receive a booklet called Hot Tips for a Cool Planet together with a special Blue shopping bag, with part of their donation going to funding some of the Marine Conservation Society’s conservation programmes.  Every supporter will also have their pledge together with their name featured on www.theblueproject.org

Sam Fanshawe, director of the Marine Conservation Society said, 'The Marine Conversation Society is delighted to become the first charity partner for the Blue Climate and Oceans Project. At the MCS, we believe that one of the key drivers for change is to inform and involve as wide an audience as possible.

A partnership with the Blue Climate and Oceans Project, which uses a new inspiring approach to communicating environmental messages, means that together we can reach and engage more and more people in taking positive action to protect our seas and marine wildlife.'

Conrad Humphreys, founder and ambassador of the Blue Climate and Oceans Project said, 'The Blue Project provides a way in which the sporting community can express their passion for the environment and really showcase why we need to protect it from the devastating effects of global climate change. The relationship with the Marine Conservation Society will enable us to highlight some of the simple steps we can all take to protect and conserve the health of our planet.

'We would like our online community who enjoy following the exploits of our ambassadors to become Blue Supporters and help the MCS and our partner to be active in caring for our environment.'

For further information about how to join the Blue Supporter Club, visit www.theblueproject.org/bluesupporter

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The Blue Project is the first environmental campaign to use sport to raise awareness of the impact of global climate change on the oceans.

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