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New Identity for Ferry Operation
01 Nov 2002
The English Channel and North Sea ferry operations of the P&O Group took on a new branding identity under the collective name of P&O Ferries last month.
The Pride of Provence (Dover-Calais service) is pictured in the new P&O Ferries livery.
P&O Ferries is the new brand name for services previously known as P&O Stena Line (routes from Dover), P&O Portsmouth (routes from Portsmouth), and P&O North Sea Ferries (routes from Hull). P&O Irish Sea (Cairnryan-Larne) is not included in the rebranding exercise.
Ships will be repainted in the new corporate livery over the winter.
MJ Information No: 17604
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