Webasto and WhisperPower distribution partnership
Webasto and WhisperPower have announced that they have entered into a Global Distribution Partnership Agreement, which was driven by the desire of Webasto Thermo & Comfort to add electrical power products and systems to its product offering and the ambition of WhisperPower to rapidly expand itsglobal distribution.
As a result, WhisperPower products will become available via the Webasto network in a large number of countries, including Italy, Spain, Great Britain, Portugal, France, Belgium, the Netherlands, Denmark and Norway. Distributors, wholesalers, dealers and installers will be able to bundle key products which are essential to provide comfort on board of yachts, commercial craft and vehicles and can obtain these from a single source in their territory.
“Webasto is very pleased to have entered into a Global Distribution Agreement with WhisperPower and in doing so we are proud to be able to represent, alongside our own products, complementary products offering a high level of innovation and customer benefit.”, says Fabian Bez, globally responsible for the business unit Thermo & Comfort at Webasto. “The product synergy is perfect giving us the ability to provide the electrical power needed to operate many of our own products. In return, we offer WhisperPower unrivalled access to a fully functioning skilled network with additional business opportunities. We are looking forward to a long and mutually beneficial collaboration with WhisperPower and to bringing this benefit to the customers of both companies”.
Roel ter Heide, founder and CEO of WhisperPower, calls the deal a big step forward for his still young company. "This Global Distribution Frame Agreement with Webasto Thermo & Comfort is an important step forward for WhisperPower. It will provide us with access to a vast team of active sales specialists who are experts at selling technical solutions to their customers. Moreover, both companies are active in the same market sectors so the synergy is obvious.”
By Jake Frith
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