The footwear concept aims to demonstrate how the industry can re-think design and contribute to stop ocean plastic pollution.
Eric Liedtke, Adidas group executive board member responsible for global brands, said: “World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing.”
“Our industry can’t afford to wait for directions any longer. Together with the network of Parley for the Oceans we have started taking action and creating new sustainable materials and innovations for athletes.”
The concept of the shoe includes an upper-sole made with ocean plastic content and a midsole which is 3D-printed using recycled polyamid and gill net content.
Mr Liedtke continued: “The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create.”
The shoe was unveiled at Parley for the Oceans x COP21 – Oceans. Climate. Life press conference, organised by Parley for the Oceans.
Cyrill Gutsch, founder of Parley for the Oceans, said: “With a framework of political goodwill in place, it is the right moment to transform words into actions.”
“Therefore, Parley in Paris is all about updating knowledge, sharing visions, fine-tuning strategies, creating concepts and forging collaborations in order to kick start change.”
He concluded: “We are really excited to have Adidas supporting us in this journey and showing how you can take concrete steps in the right direction.”
By Alice Mason
