No trade shows: no problem

A Netherlands-headquartered marine electronics company has come up with a creative answer to the covid-driven temporary rest period for most B2B events.

The Alphabus is fully equipped with working setup, including a rotating radar scanner on top
The Alphabus is fully equipped with working setup, including a rotating radar scanner on top

Alphatron Marine is introducing the revolutionary new JMR-611 radar this autumn as a successor to its popular JMA-610 radar. In the current COVID-19 situation, this requires the necessary creativity for such an important introduction and that is why Alphatron Marine has set up a complete demobus. Instead of inviting customers to one of the trade fairs, Alphatron now goes to dealers and end-users.

The demobus is fully equipped with working setup, including a rotating radar scanner on top. In addition to the new JMR-611 radar, also other products are present in the demobus. The bus also provides demonstration of Alphatron’s inland shipping products on location such as the AlphaRiverTrackPilot, AlphaConning, new VHF, MFM-line instruments, and a setup in which the JMR-611 glass monitors are incorporated.

The company stresses that it follows the COVID-19 guidelines drawn up by the government and RIVM and has taken the necessary measures for this.

By Jake Frith