Feeling the wind of four million outboards

On 11th January 2018 Tohatsu Marine Corporation, Tohatsu Corporation’s manufacturing plant in Japan, reached the cumulative production figure of 4 million outboard engines since manufacturing started in 1956.

A major worldwide rebranding project is now underway and the new logo depicting the ‘Wings of Tohatsu’ combined with new trademarked taglines are set to change the image of Tohatsu outboards.  Tohatsu has always prided itself on the highest standards of Japanese engineering combining simplicity and quality.  The tagline Simpliq Technology will become synonymous with the brand.

There has been some mirth around the new tagline ‘Feel the Wind’ but Tohatsu Marine UK, following discussion with dealers nationwide will be embracing this tagline wholeheartedly.

2019 will be seeing the release of Tohatsu manufactured larger engines (currently Tohatsu only produces up to 50hp, Tohatsu’s larger engines are rebranded Hondas).  The company is unable to say more yet, other than they will ‘be highly competitive on all fronts - weight, power and cost’.

See Tohatsu Marine and Patriot Marine at Seawork International 2018 on the marina at berth Q6

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