Life Cell wins top award from US Boating Industry Magazine
Life Cell, which stores essential safety gear together in a buoyant, high-visibility floating case for quick and easy access in emergencies, has received a 2018 Top Product Award from Boating Industry magazine.
Designed by a survivor of a rapid sinking off the coast of Sydney, Australia, Life Cell is redefining how safety equipment is stored on boats and creating a new category of safety equipment in an attempt to save lives. It is like combining a life ring and a ditch kit in one device, two items that have undergone little innovation in recent history.
"Life Cell has had significant success in Australia since it was launched in 2015 and we are pleased that we are starting to get the same traction in the United States," said Life Cell Marine Safety CEO Jenny Aiken.
US boat manufacturers are starting to endorse Life Cell, including Alabama-based Silver Ships, which has included Life Cell on their new fire/rescue demonstration boat. In addition, towing franchisees from Sea Tow and TowBoatUS have begun recognizing the value of Life Cell by installing it on their vessels.
By Jake Frith
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