Cox Marine shifts to high-volume production

The UK-based manufacturer, known for its expertise in powerful diesel outboard engines, has announced a major realignment of its commercial strategy to accelerate growth and vessel propulsion innovation. 

The CEO said the refined commercial approach is key to capitalising on new opportunities: “By consolidating our business development efforts and focusing on key strategic partnerships, we are well positioned to achieve our goal of sustainable growth,” said Gavin Wesson, CEO, Cox Marine.

Business development

Cox Marine’s strategy includes transitioning to a B2B sales model and redefining its business development focus to support increased production and market expansion.

In order to spur business forward, the firm has appointed a new business development director, Hugh Hudleston.

Hudleston, who has been instrumental in introducing Cox’s V8 diesel outboards to key markets, will now focus on establishing strategic commercial and government contracts.

His appointment reflects the company’s drive to expand its global footprint and cement its leadership in marine power solutions.

“I am delighted to be taking on this new role at such a pivotal time for Cox Marine,” he said.

“I look forward to working alongside our distributors and focusing our efforts on securing significant partnerships that will drive the next phase of the company’s growth.”

The changes come as Cox prepares to move from early product success with its 300 V8 to broader market disruption with the forthcoming 350 V8, marking a new chapter in its clean vessel propulsion technology portfolio.