Engine developer and manufacturer Neander Shark GmbH (Neander) has announced a new business strategy.
Yanmar Marine International (YMI) has been the exclusive global distributor for the Dtorque 111 turbo diesel outboard for 3.5 years, but Neander will now directly distribute the engines to maximise sales growth and develop market opportunities and special projects.
Björn Thomsen, chief executive officer of Neander, said: “This direct approach will enable us to provide a more competitive package, devote more manpower to the specific sectors, strengthen the brand and sales network and place the focus firmly on our customers.”
More flexibility
Under a new three-year deal, which started 1 June, YMI’s global engine distributorship will be replaced by a more direct model, with sales, marketing and after-sales handed back to Neander. YANMAR Italy will continue to operate as production partner of the Dtorque. Yanamr Europe will take responsibility for parts distribution straight to Neander customers.
The aim is to create a more direct and efficient market approach to transfer the benefits to marine customers with the best price and service. The partnership will allow Neander to move to a more flexible relationship with its engine distribution partners, with its own sales and customer support teams.
Taro Kitamura, president of YMI, said: “YANMAR is very proud of the part we have played in introducing the Dtorque diesel outboard and successfully establishing a solid foundation for the brand using our diesel expertise and long-standing position in the marine industry.”
By Rebecca Jeffrey
