Luxury yacht builder Sunseeker is preparing to unveil a major brand refresh at this year’s Cannes Yachting Festival backed by new ownership, fresh investment and an expanded leadership team.

The announcement follows the completion of Sunseeker’s ownership transition, with Cross Ocean Partners and Cheyne Capital becoming the company’s long-term shareholders. The business says the investment will support its ambitious growth plans, including expanding its product portfolio and enhancing the customer experience.