Fuel-performance technology specialist Fuelre4m has strengthened its leadership team and expanded its UK footprint with the appointment of Paul Bayliss as general manager of Maritime and the opening of a new office in Manchester.
The move reflects the company’s accelerating global growth and its commitment to advancing fuel efficiency and decarbonisation across the maritime sector.
“What attracted me to Fuelre4m is the simplicity and effectiveness of its technology,” said Bayliss.
“It delivers proven fuel and emissions savings using the fuels and engines that vessels already operate with. It’s a practical, scalable solution that helps the industry make immediate progress toward decarbonisation without major disruption.”
The Manchester office will serve as a strategic base for Fuelre4m’s UK and international operations, positioning the company closer to one of the world’s most active shipping, research and innovation communities. Fuelre4m confirmed it is also considering investment in a UK-based manufacturing facility, which would bring production of its patented fuel-performance technology to Britain for the first time.
Bayliss will lead the company’s maritime division worldwide, shaping strategy, developing partnerships, and overseeing technical deployment as shipowners and operators work to meet increasingly stringent IMO and EU decarbonisation regulations.
His appointment follows senior roles at Caterpillar Marine and P&O Maritime Logistics, where he delivered major commercial growth programmes and fleet optimisation initiatives.
“Paul combines deep commercial shipping experience with a pragmatic view of how fleets can save fuel and reduce emissions,” said Fuelre4m chief executive and founder Rob Mortimer.
“I’m really pleased Paul has joined the team, especially as we strengthen our UK base and explore local manufacturing opportunities. Bringing production back to the UK is an exciting step that would anchor our innovation at home and help support the country’s maritime supply chain and clean energy goals.”
In an exclusive interview with Maritime Journal Rob Mortimer recently shared his concern that the maritime industry is rushing blindly toward alternative fuels without understanding the full environmental consequences.
He warns that the IMO’s regulatory push is creating ‘an abusive relationship’ in which shipowners feel forced into untested, risky fuel transitions instead of improving the fuel that already works best.
“People need to start understanding that they’re doing more damage making the wrong decision than not making a decision,” he said.
