New exhibitor plans to light up Seawork

Lucas de Graaf and his father Jaap de Graaf co-own the company exactly 50/50, Lucas in the role of chief technical officer, Jaap as CEO.

JEL Products is the European importer of products made by DCbright, which makes the world’s brightest and most efficient LED lighting products for industrial, offshore, construction, mining and automotive applications.

DCbright currently has set up distribution networks in Europe, Australia and Asia, while the designing offices are located in Europe and Australia and the production base is in China.

Speaking to Maritime Journal, de Graaf Jnr said a company that has now been sold used to exhibit at Seawork and recommended it to him.

“We need to get more exposure, so we decided to take a stand,” de Graaf said. “Our background was the heavy-lifting industry and we have sold our products to the big companies, like Boskalis and Damen, and now we are keen to move more into offshore wind. We started with crane ships and supply vessels, and now are moving into the wind farms themselves.

“What we discovered during the production process of our lighting was how to get the right heat distribution so that we could make the housing entirely from stainless steel, which is a first for the market.”

DCbright has two facilities: one in the Netherlands and one in Shanghai, where it is better placed to supply the Australian market.

De Graaf says the company is focusing on ‘solving the problems at hand’ in Europe, China and Australia rather than moving too fast into other areas of the globe, although they do plan a trip to North America later this year.

JEL Products will be exhibiting at Seawork with DCbright on stand E36.