New brand to streamline business

Adler and Allan’s new brand and logo are part of a strategy to bring its group of companies together with a more comprehensive set of solutions from one customer-focused team. Bringing together knowledge, expertise and equipment, Adler and Allan will provide an enhanced range of 24/7-365 environmental risk reduction services through preventative and responsive services and solutions.

Bob Contreras, group chairman, said: “I am really excited to be entering the next phase of our journey. The new brand and employee values will unite the business, giving us one common purpose, which will benefit our customers in many ways.”

Employee values

As part of the brand project Adler and Allan has also developed a suite of new employee values. These were developed in-house by a cross section of employees across different parts of the business to ensure they reflect the key priorities.

Mr Contreras explained how the brand roll out would take place: “Where we do need to replace physical items such as van livery and PPE this will be done when the item is worn out. After all, we are an environmental company so we wouldn’t just throw something away that is still usable.”

Adler and Allan started trading as Coal and Coke Merchants in London back in 1926 and since then, through over 90 years of steady growth and strategic acquisition, the Adler and Allan Group has grown to become a major UK supplier of spill response, technical, fuel and environmental risk reduction services.

By Rebecca Jeffrey