Suzuki/ Datatag partnership

The Datatag electronic identification system is designed to act as both a deterrent against theft and as a powerful way to recover in the event of a theft.

The system is designed to be easy to install and contains everything that is required, including:

-NEW ‘Stealth’ UV etching technology

-Datatag Datadots

-High quality ultra destruct warning label with QR code

-Glass tag electronic transponder with a unique embedded identification number

Installation of the Datatag security technologies will give Suzuki outboard motors a unique ‘fingerprint’ that can be established, by the police or the insurance industry, in a number of different ways. The unique identity is virtually impossible to remove, however hard a criminal may try.

The main benefits for the police, compared to other tagging systems, is that with this new system police need nothing more than an ultra-violet torch and a telephone to make a call to the Datatag call centre at any time of day or night 365 days a year and identify a stolen engine.

The police can establish the outboard motor’s true identity from the tamper evident registration number, one of the ‘stealth’ ultra-violet etchings or one of the 1000 Datadots applied to every motor, even if the outboard motor has been modified or painted. Another advantage is that the Datadots can be applied to all significant items of value so the leg, cowl, engine, propeller can all be individually marked, so breaking the engine for spare parts is not the easy option for criminals that it may have been in the past.

All UK and many european police forces have been equipped with thousands of special Datatag scanners that are specifically programmed to read the Datatag electronic transponders which give each motor a unique “electronic fingerprint” helping the police to gain the upper hand and defeat the criminals.

Datatag already has extensive experience in producing similar products for the motorcycle market and all Datatag systems meet the ‘Secured by Design’ standard, the Association of Chief Police Officers preferred specification for security marking.

The Datatag marine kit has a RRP of £40 and Suzuki will be offering to install the kit free of charge on all engines from its new DF25A right up to the flagship DF300AP. The kit will also be offered at a special price for customers to apply to their smaller, portable outboards too.

Dave Luscombe, Datatag Sales Manager said, “We are very pleased to be partnering such a premium brand as Suzuki for our launch into the marine market and look forward to developing the partnership even further.”

By Jake Frith