A new era for ePropulsion in Germany

The newly established ePropulsion Deutschland GmbH will now manage operations going forward, marking a strategic shift towards closer global integration under the direct leadership of ePropulsion Technology Co Ltd.

“The market continues to change rapidly, and we believe tighter international collaboration is more important than ever,” said Dirk Weißenborn, managing director, Ditoma

“ePropulsion has reached a level of maturity where direct management will benefit its continued development in Germany and throughout Europe.”

Expanding market

Until now, Ditoma GmbH has played an essential role in introducing and expanding the ePropulsion brand across the German market.

This transition was initiated by Ditoma’s Managing Director, Dirk Weißenborn, who sees it as a timely evolution given the brand’s growing global ambitions.

Going forward, Ditoma will return its attention to its core strength: The wholesale distribution of automotive paint and accessories. The company will, however, continue to support ePropulsion with operational functions such as logistics.

”Dirk and his team have laid a solid foundation, and now we are ready to build further. The establishment of ePropulsion Germany GmbH allows us to focus more clearly and strategically on our presence in this vital region,” said Danny Tao, CEO, ePropulsion.

From the perspective of customers and partners, daily operations will remain unchanged. The current team responsible for sales, marketing and service will join the new company, ensuring service continuity.

Michael Held, who previously led the ePropulsion division at Ditoma, will step into the role of managing Director for ePropulsion Deutschland GmbH.