Going back to Sleipner
IMTRA has announced that thruster brand Side-Power, has been re-branded under its original name, Sleipner.
Best known for manufacturing thrusters in the recreational and commercial marine industries, Sleipner has also achieved success with other product lines, such as its Vector fin stabilizers. The Norway-based company wishes to ensure that all partners and customers can easily identify the brand and its product range.
Sleipner was founded in 1908 and spent its first 60 years primarily as a motor manufacturer for fishing and leisure vessels. When it pivoted to being primarily a bow and stern thruster manufacturer in the 1980s, the Side-Power brand was introduced as a direct reference to the function of a thruster, propelling the boat side-to-side. The name is perfectly suited for a thruster manufacturer, but as the company expanded its product offering with stabilizer fin systems, windlasses, hydraulic systems and steering systems, the name did not quite fit all the products it had to offer.
By Jake Frith
