A newly launched online service has been designed to better connect vessel owners with prospective charterers.
The service, called MarineDash, will cater initially to vessels for hydrographic and geophysical survey, ROV and dive support, geotechnical sampling and environmental studies.
The company owners believe MarineDash will satisfy a growing industry need, particularly within the offshore renewables sector. With considerable experience within the industry, they understand the difficulties faced both by charterers and vessel owners. Company director Heather Blackford comments: "During my time managing tenders for a geophysical survey company, finding the right vessel for a project was an ongoing challenge. We never had a complete picture of the available vessels in the market, and the overall uncertainty influenced our tender responses. We anticipate the demand for spot charter vessels to continue to intensify as more contractors move towards a chartering business model and offshore wind farms become larger and further offshore."
MarineDash will allow prospective charterers to search and filter vessels by capability, availability, location and other pertinent information to support tender or project managers.
For vessel owners, MarineDash will optimise the vessel listing to bring out its best features, including copywriting and photo editing, if required. The company can also provide enhanced marketing services, including photography, UAV videography. To support owners during quiet periods, they will also be able to sign up to additional promotion including targeted emails, social media posts and a premium listing on the MarineDash home page. MarineDash will be heavily marketed online using a combination of Pay Per Click and Paid Social advertising.
By Jake Frith
